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Measuring Your Marketing ROI
Marketing ROI Tool for Small Businesses
Wondering if your marketing is really working?
Use this simple ROI calculator to measure how effectively your marketing spend is turning into revenue. Whether you're running paid ads, email campaigns, or content initiatives, understanding your return on investment is critical to making smarter, data-driven decisions.
Just input a few basic metrics—no advanced math or spreadsheets required—and get instant insight into your cost per lead, customer acquisition cost, and marketing ROI.
Let’s find out what your numbers are telling you.
🔹 Total Marketing Spend
The total amount of money you invested in marketing during the campaign or time period you're analyzing. This includes ad spend, agency fees, content creation, email tools, and any related costs.
🔹 Total Leads Generated
The total number of new contacts or inquiries your marketing efforts brought in. A “lead” might be someone who filled out a form, requested a demo, or signed up for a newsletter—anyone showing interest in your business.
🔹 Conversion Rate (%)
The percentage of leads that became paying customers. If you had 100 leads and 10 became customers, your conversion rate is 10%.
Formula: (Customers ÷ Leads) × 100
🔹 Average Revenue per Customer
The average amount of revenue you earn from each customer acquired through this campaign. If some customers spend more than others, use your best estimate or historical average.